Jim Cheek – Leading the biggest sax store ever
The tenth episode of the Blowing in the Wind podcast is ready!
Welcome to another exciting episode of the Blowing in the Wind podcast! This time around, our special guest is none other than Jim Cheek, the Manager and Director of the renowned http://www.sax.co.uk. This website and specialist saxophone store are considered the most well-known in the world, and Jim is at the helm.
About Jim Cheek:
A British saxophonist with an impressive background, Jim honed his skills at the Royal College of Music and the Birmingham Conservatoire. Presently, he leads the charge at the world’s largest specialized saxophone store, boasting not one but two physical locations.
Beyond his musical prowess, Jim has a passion for cycling and a deep involvement with his family. Primarily, he’s a content and joyous human being, embracing a life centered around what he loves.
He loves cycling and he’s tremendously involved with the family. We could say that, primarily, he’s a happy human being doing what he loves—living.
In this podcast episode, we were particularly struck by a profound statement from Jim. He shared:
Â
“I don’t think we should be stressed by
trying to sound like a certain person.
I think we need to be happy in our
skin and be content with who we are
as musicians…
That’s where the joy comes.”
About Sax.co.uk:Â
SAX is the trading name of Saxophones Ltd, the world’s leading saxophone specialist. If one loves saxes, they have arrived at saxophone heaven, or as Courtney Pine, one of the world’s leading saxophonists, describes it, “the sax temple.” The staff at SAX includes players, teachers, technicians, and repairers, making them the best-equipped individuals to help one enjoy a great sax life. The London store stands as the world’s largest sax store, showcasing over 300 saxophones in a modern 3,000 square feet showroom.
SAX has been honored with the “Best Specialist Supplier” award twice in the national MIA Awards (Music Industry Association), as determined by a public vote. SAX also achieved the distinction of being the first music dealer in the UK to be included in the Top 100 Dealers listed by NAMM (The American National Association of Music Merchants).
The SAX social media platforms have garnered widespread attention, attracting millions of views from enthusiasts worldwide. Notably, the YouTube channel has built an impressive subscriber base of over 150,000, surpassing all other saxophone shops globally. Through meticulously crafted, high-quality videos, SAX provides an immersive journey into the realm of saxophones, allowing individuals to experience the essence of the store regardless of their geographical distance, bridging the gap of thousands of miles with the magic of the content.
The objective of SAX is to offer customers the ultimate choice, expertise, and facilities when purchasing a new saxophone or mouthpiece. Recognizing that buying a new instrument is a significant investment, the aim is to ensure customers walk away knowing they’ve chosen the right model and had a fun and informative experience in the process.
Enjoy this interview on “Blowing in the windâ€, an inspirational podcast to debate about music and innovation.
You can visit their website by clicking here.
We have also recorded the podcast on video so you can see it in full on our YouTube channel. We hope you enjoy it!
From the bottom of our hearts, we want to thank Jim for being so supportive of the project and sharing his knowledge and experience with us in this seventh episode of the podcast. If you like it, you can subscribe to our podcast channels available on the following platforms: Ivoox, Google Podcast, Spotify y Apple Podcast.
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Thank you for listening. Cheers & music!
ODISEI MUSIC TEAM
